What Martin Luther King Knew

How do great leaders inspire?  How do they reach out with their words and make you want to jump out of your chair and take action?  They use metaphor.  They paint an image with their words.  They use the language that says more than a logical sentence… the language we first encountered in the womb and ever since.  They use evocative words… words that paint a picture… words that speak to the cellular memory, the sights, sounds, impressions, emotions, and sensibility that lives in our bodies and our hearts.  Check out Jane Hirshfield’s incredible 5 minutes on why metaphor says so much more to us than logic.  This is why I use metaphor in inspiring change.


“I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality… I believe that unarmed truth and unconditional love will have the final word.”  —  Martin Luther King Jr.